Proctor & Associates had built a loyal client base over more than a decade, but their brand and marketing systems hadn’t kept pace with their growth. They faced several challenges: - Their brand identity and messaging were inconsistent across platforms - Marketing efforts were reactive rather than strategic - The website did not reflect the full breadth of services beyond tax preparation - Leadership wanted to elevate both the firm’s brand and the personal brand of founder Tony Proctor - Internal processes for content, social media, and client communication needed structure and ownership They needed a partner who could bring clarity, consistency, and long‑term marketing leadership — not just one‑off projects.
21five became the firm’s outsourced marketing department, providing both strategic direction and hands‑on execution. We delivered: - A refined brand strategy and messaging framework - A redesigned website that communicates their full service offering - A cohesive content and social media system for year‑round visibility - Photography and videography to modernize their visual identity - Event marketing support for workshops, community events, and client education - Podcast production and promotion to elevate Tony Proctor’s voice as a trusted advisor - A marketing operations foundation — calendars, workflows, and reporting The result is a unified brand presence that reflects the professionalism, expertise, and community‑focused values of the firm.
- Clear, consistent brand identity across all channels -Increased engagement and visibility through structured content and social media - A modern website that positions the firm as a full‑service accounting partner - Stronger personal brand presence for founder Tony Proctor - Streamlined marketing operations that allow leadership to focus on growth - A scalable marketing foundation that supports future expansion