UPick the Vibe | Brand Identity + Website

Project

Music moves people, and nationally renown D.J., Robert Owoyele Jr., aka D.J. Nitecrawler is a master at mixing that music. In 2018, he had a brilliant idea - why not let the people pick the music that the DJ plays? He launched his first UPick event in DC. After it's success, he decided to take the event across the US for 2019. D.J. Nitecrawler hired 21five to help take the brand forward. We developed the new brand identity, logo, and website for the 2019 UPick series.

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Check out the website at UPickTheVibe.com!

Website

Mockups

Scope of Project

Brand Identity
Logo
Website
Mockups

Challenge

Outcome

Videography

The Story's in the Purpose

21five is a brand strategy and digital marketing company located in Charlotte, North Carolina. We believe that the true power of a brand is found in it's purpose. That's why we work with businesses and organizations across the world to bring their brand stories to life through graphic & web design, social media development, and consulting.