Trinity Admin Solutions is a professional virtual assisting firm that provides business support services to small business owners. Oh, and they also happen to be a close partner of 21five Creative. It was no surprise that Latrice, owner of TAS' came to us to redesign her entire brand. As Trinity's Creative Director, we provided a new logo, website, and social media graphics to match, giving Trinity a solid, consistent-looking brand.
You can see some of these graphics and more by visiting here website, or checking it out below!
Redeveloping the imagery of an established brand the right way always has it's challenges. There is a need to be new and fresh, while maintaining some level of familiarity for consumers to still recognize the brand. Also, we needed to figure out a way to provide a "safe" level of creativity that wouldn't confuse TAS' market.
A clean, simple identity with the subtle pops of color brought in Latrice's personality of energy mixed with being about her business. We used mint, Latrice's favorite color, and merged it with earthy gold and marble to create a classic style that gives an feeling of airiness.