Let's be honest, mold isn't something we want to talk about. It's furry and fuzzy in the wrong way. When Daniel came to us, we had the big challenge of establishing a brand for a mold business that had been in operation for 15 years. What resulted was something very unique - we made indoor air quality something to pay attention to. A fresh, smiling logo, unconventional colors, an easy-to-navigate website, and new headshots and promo video helped bring the strategy we put together to market our client's brand to life. Through on-going social media management in collaboration Business Roadmap, we have been able to generate real results for Smith Environmental Solutions.
Working with an established business that had no clear brand identity nore strategy in an unattractive field from a consumer perspective to make it more attractive.
An easily recognizable brand identity with a solid strategy for increasing awareness, and establishing expertise within the marketing of indoor air quality.