OUR STORY
AND
PROCESS

We exist to help you tell your brand story.

21five Creative was first conceived in 2012, and actually formed in 2015 as a graphic design company in Richmond, VA. Working at it part-time, owner and Creative Director Kevin Pleasants, Jr. grew 21five to become a full-time service provider. The more clients that came in, the greater the need to provide more was realized. We expanded from doing logos and flyers, to developing brand identity, designing and developing websites, managing social media, providing photography, and consulting.

We believe that the story is in the purpose.

What's the meaning behind 21five? Glad you asked! The name comes from Revelation 21:5, "And He who was seated on the throne said 'Behold, I make all things new. Write these words for they are true and faithful." The premise is that what we provide brings something new to the table, through genuine relationships with our clients, new perspectives on marketing and branding, and new ideas on how to make business grow.

It's our goal to show Christ in the business and design market.

21five has gone through some of it's own changes. It's all a part of the process. Check out the progression of logo changes we've made since first conception in 2012.

Our process is simple: Talk. Research. Plan. Implement. Done.

We don't like being complicated. That's why we set up our process to be as simple as possible (and area always looking for even greater ways to simplify things).

Talk

  • The first step is to learn about you. We will have a chat about what you're needs are, and the explore the purpose behind your brand.

Research

  • Once we begin, 21five starts researching details that will help us with developing your project. We do our due diligence and research. We perform a marketing audit, which assesses what you’ve done in the past, what results you saw, what you’re doing now, and what you're looking to do. We draw our conclusions and identify your unique brand position, audience, business and market advantages, inhibitors and opportunities.

Plan

  • A good building is first laid out on a blueprint. The planning phase is the bridge between Research and Implementation that allows us to layout out what is about to be built for you. We take the information from our research (which can often be pretty scattered), and put it into a systmatic idea that we go over with you.

Implement

  • Once we have a clear picture on what you want, we put it into motion. Whether it is designing a logo, or creating a social media strategy and calendar, this is the point that the pieces of the puzzle all come together.

Done

  • And you're done! Depending on the project or service, once final requirements for release are met on the client end, you're ready to rock and roll! See, not so bad, right?

Measure and Improvements

  • For those with on-going services, the project may be done, but there's still more to learn from. We will use the many tools at our disposal to measure and track how well our efforts are doing. This also gives us insight into how we can improve upon what we've done. If you're not learning and improving, you're not growing!

Who's Behind the Scenes

Kevin Pleasants, Jr.

Owner, Creative Director  |  More About KevinKevin Pleasants, Jr., Owner